First Echelon, cycling concepts & engagements specializes in the development and implementation of concepts for marketing new businesses and communication for companies, organizers and athletes who are active players in the world of cycling. At First Echelon we see the bicycle’s potential and we believe that different cyclists, from the simple commuter to the seasoned pro, have a similar view on the world that surrounds them. Operating from the country that is ruled by wind and bicycles, First Echelon aspires to be a guide for all those who see opportunity in the bicycle’s popularity and appeal, both as a beautiful sport and a sustainable form of mobility.