For Shopify merchants digital advertising is broken. The end of 3rd party cookies in browsers, and no commonality between ad networks, makes getting the best customers into their stores expensive and difficult. Pick the wrong ad network and pay 80x more for their ads. Clever Moe is a single Web platform to pick the audiences for them and place their ads on 6 ad networks automatically. It's a $1.9 B opportunity with $210 M in revenue projected.