Penn State Sports Properties is the locally based LEARFIELD team committed to extending the affinity of the Penn State brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As Penn State Athletics’ exclusive multimedia rightsholder, Penn State Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with Penn State University. They can bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility via the official athletics website GoPSUsports.com.