Camelot studies promo-communication strategic plans to incentive the sell in and sell out, by realizing different activities to the trade and the consumers, in store promotions, ambient promotions and comarketers’ research. With its product placement unit, the agency realizes strategic plot scouting for its clients; for the producers, it researches partners to be placed within the films, rewriting the plots to insert the products in the right context. Camelot's placement communication unit is focused on enhancing our cllients' visibility by using the classic communication tools, realizing special events during the film preview, realizing on pack promotions, in store promotions, press office activities, etc.