Established in 1977, LMG is one of Australia’s leading independent retail groups, proudly supporting more than 1,400 independent operators in the off-premise liquor market. An unlisted public company trading on a not-for-profit basis, LMG provides independent retailers with established and recognised brands, retail execution support, consumer and product insights, and the negotiating power to compete successfully in the off-premise liquor retail marketplace. LMG operates Australia-wide, with Bottlemart its largest retail brand, followed by Sip’n Save and Harry Brown.