Butlaroo is a platform for restaurants, bars and hotels to digitize their hospitality operations in a smart, simple and data-driven manner. Seamlessly integrated and offering both front-of-house and back-of-house functionalities, such as the digital menu, QR ordering, self-ordering kiosks, point of sale, payments, kitchen screens, Butlaroo serves as a one-stop platform for any hospitality business. The hospitality industry is entering into a new status quo, where profit margins are tightened by shortages in staff and ingredients, and increased wage, energy and housing costs. These challenges are here to stay, while consumers are not willing to spend more. There is one conclusion: the hospitality industry needs to do more with less. We firmly believe that the questions posed by these challenges have already been answered by other industries. Compared to the online retail industry, for instance, where competition, shortages and increasing costs have been the dominant strain on profitability. A data-driven approach is not only essential, it is key in increasing profit margins. This vision is vested in the Butlaroo platform, enabling restaurateurs and hoteliers to immediately benefit from powerful data-driven tooling built on top of the Butlaroo product family, including dynamic pricing, personalized offers and recommendations, A/B testing, extensive analytics, business insights, automated cross- and upselling, profit optimisation and much more. Our platform, with over 10 million users, has proven to increase sales, revenue and customer retention, while lowering operating costs in the industry. Due to our broad experience in the industry and our scalable technology, our platform is trusted and used by many companies ranging from small businesses to large enterprises. Our payment service, Butlaroo Pay, offers seamless integration, competitive transaction fees and instant onboarding without the need for any additional contracts.