PROFILE Anne Marie Lie Nielsen established LIE in September 2012. The company is providing Fashion Design & Product Solutions ranging from freelance design and production on specific product groups to trend analyses, brand building and Design, Product & Production management on consultant basis. Furthermore LIE is specialized in outerwear and provides a complete package by offering design, technical knowledge, construction, sourcing, buying, a specialized supplier range & production management on this product group. The fundamental idea of LIE is to create a product by analysing what drives the brand and to design with great enthusiasm and focus on high quality, technical knowledge, a beautiful fit and value for money in order to maximize selling and profitability which all has to go hand in hand. To enable the aim of creating the complete product LIE focusses on the close relation between design/product development and production: LIE works with structured systems that ensures a close corporation with suppliers. The design office of LIE is based in the heart of Copenhagen. COMPANY PROFILE & EXPERTISE Design & Production freelance Design & product management & consultant Design, collection and business planning, corrdination and structure Optimizing of design process Design & production speciality: Outerwear Creative brainstorming, trend forecasts and analysis Production planning and management Brand, Identity and concept development Broad branding & marketing