highfivve is a programmatic marketer specializing in smart monetization for publishers. The Munich-based company was founded in 2019 as a spin-off of gutefrage.net GmbH, one of the largest German publishers. highfivve leverages the knowledge previously acquired through the marketing of gutefrage to support other publishers in monetizing their content. With its portfolio, highfivve reaches over 40 million unique users per month. The marketing approach of highfivve is based on the principle that the entire reach of a publisher can be successfully and efficiently monetized programmatically. Its formula for success lies in smart monetization and a programmatic-first approach. In addition to the holistic AdStack and exclusive access to global demand, highfivve utilizes an in-house developed high-tech yield engine based on machine learning algorithms. The business is led by Philipp Graf Montgelas (CEO) and Martin Pichler (CSO) from its headquarters in Munich. For more information, visit https://highfivve.com/de/.