KoRo was founded in 2014 with the aim of making high-quality food accessible to everyone at fair prices, through skipping trade stages, efficient process flows and large packs in a simple design. Today, KoRo stands out from its competitors mainly due to its efficient large packs, unique & innovative products such as the date and hazelnut spread, exceptional nut butters, a wide range of snacks and many other special food products. KoRo's vision is to become Europe's leading brand for innovative food by consistently implementing its five basic principles: high quality, short supply chains, bulk packaging, fair prices and transparency. Through complete transparency consumers should be able to understand KoRo's trade processes and decisions and through this be brought closer to producers and products. This is the reason why product descriptions already include comprehensive information on price trends, climate impacts, origin, ingredients and nutrients. The goal for the future is to source all products as close as possible to their place of origin and thus create maximum transparency.