Exactag is a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their marketing spend. Our SaaS platform is an all-in-one technology that helps advertisers define the optimal marketing mix with a unified measurement approach. Advertisers keep 100% control of their data, full transparency about the success of digital advertising channels, commission payout optimization via real-time attribution, unique game theory versus statistical approach, and guidelines of optimal budget allocation.