System Frugt A/S is located in Aarhus, Denmark. We are a leading supplier of both branded and private label solutions and strong consumer concepts within the Dried Fruits & Nuts category across the Nordics. Our mission is constantly to create and add value to our customers as well as consumers by inspiring to natural choices matching modern consumer demands and lifestyle. This is mainly driven with our main brand Earth Control which is a well-known brand in Scandinavia with a brand awareness in Denmark of approximately 35%. This is due to our strong exposure in-stores and in relevant medias out-of-store targeted the modern female consumer. Today we are specialized in sourcing natural foods from all over the World. Sourcing globally demands, that we constantly guide and encourage our suppliers to become more responsible. We are member of the UN Global Compact that sets standard for worldwide CSR and we are also a part of the BSCI Code of Conduct where we are commited to the principles covering CSR for people, environment & Ethical business. Within the last couple of years we have been busy creating many innovative product concepts relevant to the modern female consumer. We are with our Earth Control “concept” placed in the Fruit & Vegetable Departments where we add significantly value to the store by having complimentary products like topping for salad and breakfast and a broad range of healthier snacks. We are also a supplier of natural “Snack Dates” coated in popular spices like for example licorice. This concept has been rolled out in more than 2.500 stores across Europe and went directly into our Top 5 product ranking. Our latest innovation is “Green Cooking” which is vegan alternatives to rice, pasta and meat. All easy to prepare since we have spiced the products already and with a maximum of 20 minutes preparation time. Enjoy - Naturally!