Growthbox is a Research Setup working on solutions involving data management. Our core experience lies in developing Collaboration Solutions (Intranet, Social Media), Commerce Applications, Enterprise Content Management Solutions, and Analysis & Reporting solutions. Our product framework helps the marketing team to effectively attract, acquire and retain online customers. The product approach for online business optimization 1. Track - Attract and Track users on website with ways and methods(campaigns) and convert to registrants of the site. The collected data is measured and reported to understand performance 2. Engage - Using the analyzed data, we can now customize our communication with the users 3. Activate: Activate Workflows with prefed rules and indicators so that we can enable custom interactions in realtime 4. Integrate: Integrate with other enterpise applications which capture user interaction data and collect all user related data to further analysis With this data, the marketing team can come out with new ways to attract, acquire and retain customers online