Prospecting Dynamics was formed in 2013. It was initially created to meet a need in the Automotive market, where resource is often kept to a minimum, but communication with customers is paramount. Channels were created to support both dealer groups and manufacturers with their outbound contact strategies and efficient handling of inbound calls. In an industry where perception of brand is key and customer care can be the differential, all contact by telephone is crucially important. Working with a cloud based, highly skilled team of customer contact agents, Prospecting Dynamics delivers market leading customer experience, allowing their customers to increase brand loyalty by retaining satisfied customers. The Automotive market is not without its issues, which means that the team handling calls are also well versed in managing customer concerns and resolving problems in a calm and effective manner. At the end of 2020, Prospecting Dynamics branched out into another service, which has since gone from strength to strength. Enquiry Management Analysis allows any company to have high visibility of the experience its customers receive when calling into the business. Feedback is delivered promptly, meaning that if a customer is still in market for a product or service, or a situation is still salvagable, then action can be taken promptly. Enquiry Management Analysis enables a company to maximise the efforts and benefit of their marketing spend, but also ensures that no opportunity is missed.