About Advanced Media Trading Founded in 2002 by Kaveh Farnam and Alaa Al Rantisi, Advanced Media is now the largest distributor of professional video, photo, broadcast and cinema equipment and accessories in the Middle East representing more than 100 recognizable brands including but not limited to Sony Professional Solutions, Zeiss, DJI, Hasselblad, and RED. Conveniently located in Dubai, it conducts business across the MENA region covering every aspect of the industry from consultancy, training and sales to installation, service, and maintenance. Advanced Media recently inaugurated its new showrooms and service centers in Saudi Arabia and Egypt. Yet Advanced Media is more than a simple distributor, but rather an added value reseller whose highest priority is delivering the technical necessities and demands of its wide spectrum of creative consumers, artists, entrepreneurs, and professionals. Advanced Media’s main motivation is investigating, identifying, and adapting the latest technological trends and developments, and recognizing how these developments can benefit stakeholders. These objectives are not solely focused on pursuing profit but rather directed towards finding and offering solutions that encourage and contribute to future advancements in media. To realize these objectives, Advanced Media is committed to persistently developing, organizing, and hosting training workshops, seminars and community events that educate, inform, and familiarize consumers with new equipment and the latest technological advances. The interconnectedness and effectiveness of these factors, values, and activities together form Advanced Media: a dynamic, influential, and imaginative collective that is undoubtedly a financial and technological pioneer in the Middle East and North Africa. Advanced Media is celebrating 20 years in the business in March 2022 cementing its reputation as a powerhouse of the industry and a key player in the community.