Our vision is to become the No. 1 global lifestyle brand in the recreational cannabis sector. It's as simple as that. 🪴We believe in a world where cannabis is the connecting element between cultures and human beings. A future, in which the perception of cannabis has changed from "something certain people do" to the backbone of what it means to life a modern life. Time is over for stigmas. It's time to push through them. 🪴We believe in cannabis as a state of mind and a way to live a liberated way of life. 🪴Our mission is to lift cannabis from a subcultural phenomenon to a societally accepted recreational activity by building the one stop e-shop for cannabis & accessories. 🪴As nothing less than a game changer for the industry, we pioneer the next episode in cannabis by merging our understanding of culture & communities with profound consumer edutainment as well as the distribution of a high-class product portfolio. We're not just a business, we're a movement. A collective of people empowering others to explore life as it should be.