ABC_DJ: Turning Brand Values Into Music ABC_DJ is a multi-national EU research and development project. It provides groundbreaking software solutions to identify brand-fitting music with algorithmic prediction and machine learning. ABC_DJ’s music recommendation algorithm combines ground truth from social scientific research with cutting-edge music information retrieval. With a listening experiment with ten thousand people, ABC_DJ collected more than two million datapoints to create a powerful algorithm to find brand-fit music and to predict how it will be experienced by consumer belonging to particular target groups. The project receives funding by the European Union’s Horizon 2020 research and innovation programme under grant agreement No 688122. We will present the ABC_DJ results during the half day workshop "The New Shape of Audio Branding" Sept 20th 2018 in Paris: http://www.audiobrandingworkshop.com