The challenge: Baggage tracking in the aviation sector has seen minimal innovation since the 1970s. This stagnation has led to challenges that both airlines and passengers face. Airlines struggle with limited access to accurate location information, resulting in revenue losses and operational inefficiencies. Passengers, on the other hand, are increasingly seeking their own baggage-tracking solutions, such as AirTags, due to the lack of digital innovation in aviation. The solution - TravelTag: Bob's TravelTag is the answer to these challenges. Our innovative Bluetooth tracking solution empowers both airlines and passengers with real-time tracking information. By simply inserting a small TravelTag into their bags, travelers can monitor their baggage's journey from check-in to pick up at the destination. This provides peace of mind, transformational information, and an unparalleled travel experience. Benefits for airlines and passengers: 1. Enhanced efficiency: The ability for both airlines and passengers to track bags in real-time allows for quick issue reporting, giving airlines a competitive edge and modernizing the passenger experience. 2. Compliance with IATA Resolution 753: TravelTag goes beyond industry standards by enabling tracking throughout the entire journey, ensuring resilience for future demands. 3. User-friendly dashboards: Our solution offers user-friendly dashboards that cater to the current needs of optimized information exchange. 4. Additional functionality: TravelTag's capabilities extend beyond baggage tracking, including tracking of ground equipment at airports for airlines, opening up transformative technological use cases. Join us in shaping the future: At Bob, we're dedicated to elevating customer happiness, boosting ancillary revenue, and enhancing operational efficiency for airlines. Contact us today at support@bob.io to receive your information package.