What started out as a small start-up from Melbourne is now trusted by 100’s of brands across food & beverage, health & beauty, electronics, apparel and jewellery categories. Founded in Melbourne in 2012 under the original name of Authenticatit. The business has continued to grow and evolve. Recently rebranded as Origins trace the business now has a global footprint with offices also in Melbourne, Singapore, China & Russia and services some of the biggest brands in the world. Origins trace is a market leading E2E supply chain traceability platform, helping businesses protect their brand & supply chain, unlock supply chain efficiencies, manage product recalls, Increase food safety, digitise compliance, reduce counterfeit activity, connect with consumers and contribute directly to your businesses bottom line. Origins trace is a cloud-based platform designed to meet the needs of enterprise-level organizations to deliver results at scale. Built with a highly interoperable API, Origins comfortably connects to any technology stack, enabling brands to connect all of the different points of their supply chain.