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Felicity Macaulay
Human Resources Manager And Pa To Chief Executive Officer at Space Doctors
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Work Experience
Human Resources Manager And Pa To Chief Executive Officer
2013 - Present · 11 years and 11 months
Executive Assistant
2011 - 2012 · 1 years
zac macaulay photography
Director
Jan 2003 - Aug 2013 · 10 years and 7 months
Company Details
11-50 Employees
Space Doctors (part of Human8) are a globally-recognised cultural and creative consultancy fuelled by the very best of semiotics, cultural insight and analytics. We assert that the world’s leading brands connect with and respond to the ever-changing winds of culture. As such a brand’s ability to anticipate and respond to cultural change - to maintain cultural relevance - is critical to their success. Space Doctors create meaningful futures, using critical thought and bold imagination, to reveal the impact of culture on brands, helping us build more impactful cross-platform strategies across regions, audiences and touchpoints. From close in activation strategies and communications development, to creative platforms and innovation, we unlock powerful new stories to tell – helping you shape the future with intent. We are constantly tracking and codifying culture across 40+ markets, using a combination of thick data, AI and big data, to uncover global cultural nuance and create culturally sensitive strategies and executions for markets or regions. ‪We have four offers for our clients which we use individually and in combination to address your specific business challenge: ‬‬ 1. SHAPING FUTURE PATHWAYS: Innovation, Futures & Speculative Strategy 2. BUILDING STRONGER BRANDS: Cultural Insight & Strategy 3. ACTIVATING WITH IMPACT: Creative Strategy and Activation 4. CONSULTANCY: Strategic Partnership Supporting tools and methodologies: Cymbol: our proprietary web and mobile platform for Live Semiotics and Ethnography Speculative Strategy Decoding Organisational Culture Futures Sensory Decoding Anthropology Design, Creative Visualisation & Prototyping Cultural Analytics Our international clients include Proctor and Gamble, PepsiCo, Intercontinental Hotel Group, Viacom, Johnson and Johnson, Givaudan and Coty as well as advertising, design, trends and media agencies.
Year Founded
2001
Social Media
LinkedinTwitter
Industry
Business Consulting and Services
HQ Location
16 Wilbury Grove Brighton, BN3 3JQ, GB
Keywords
Semiotic InsightHuman InsightCultural InsightCultural UnderstandingDesign Semiotics and DecodingCommunication StrategiesBrand Definition and ActivationTraining in Semiotic and Cultural ThinkingOrganisational Capabilityand Shape the Future
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