“Advertising is not a science. Advertising is fundamentally persuasion, and persuasion is an art.” (Bill Bernbach). We can’t determine if what we daily do is art or not but we know for sure that artists and advertisers have something in common: they both have to deal with emotions. As a work of art, advertising has also to wring deep heartstrings to be remembered. Esclama is a Bologna based communication agency, born in 2014. We support brands and companies helping them to chase their daily and future targets. With a tailor made approach we study and develop communication projects, making every brand unique and recognizable. Esclama is also Google Partner: a certified agency for Google campaigns. We have two obsessions: great ideas and business achievements.