Founded in 2010 by Mila Askarova, the Gazelli Art House in London brings a fresh perspective to Mayfair – through championing artists from all corners of the globe. Focusing on artists at the height of their practice, the gallery showcases their work through a diverse programme of exhibitions and events. Along with its sister site in Baku, Gazelli Art House specialises in promoting art from Azerbaijan and its neighbours to introduce a greater understanding of the rich linguistic, religious and historical ties that connect these areas to international audiences. In 2015, the gallery further expanded to support artists working in digital art through its online platform: GAZELL.iO, comprising an online Residency programme, NFT drops and collaborations, a dedicated Project Space holding monthly exhibitions, and a permanently installed VR Library – all in the heart of Mayfair.