Persica Skincare emerged from a yearning to reveal the benefits of ancient skincare traditions to a modern audience. All-natural, vegan, less-is-more, and clean beauty principles have gained their foothold in a beauty industry otherwise saturated with chemicals, endocrine disruptors, and synthetics. We believe who better to guide this return-to-nature than the ancient artisans who were among the first to harness the benefits of saffron, essential oils, floral hydrosols, and botanical elements? Persica Skincare fuses luxury with therapeutic value by concentrating on the historic use of saffron, frankincense, myrrh, and other richly restorative essential and botanical oils. The most famous among these is saffron, known as “red gold,” and the world’s most expensive spice. Through this saffron-inspired rebirth, Persica Skincare is reviving the unique skin and body care benefits of saffron and other plant-based ingredients long-cherished for their regenerative, healing, and nourishing benefits. As a brand, Persica Skincare’s imagination reaches as far back as the time of Queen Esther, the famed beauty treasured by her King. Ancient Persia was rich with ethnic, religious, and linguistic variety, and known for its tolerance of diversity. The historic Silk Road, whose caravan routes were protected by well-designed administrative governance, was a corridor through which many cultures, languages, and explorers passed. Traders spread and shared the bounties of their homelands, such as precious essential oils, resins, and saffron – many of which were considered sacred. In honor of this legacy, we have researched and sourced a limited set of ingredients, which we infuse with artisanal care to create luxurious, effective botanical and saffron skincare.