URDU1 is a General Entertainment Channel broadcast from Dubai, UAE, for the Urdu speaking population across the globe. Adopting an ingenious method of blending foreign and local content, it's broadcast became available in Pakistan in June 2012 and within a few months it became the No.1 general entertainment channel. The successful broadcast of MasterChef Pakistan has earned us significant accolades, paving way to Season 2 of the franchise which is planned to go into production very soon. The much anticipated The Voice is expected to follow right after. Urdu 1 has also teamed up with Pakistan’s fashion and design councils, producing non-stop fashion extravaganzas. The launch of URDU1 PICTURES denotes the brand’s vision and the potential it carries within. Our first two projects EK THI MARIUM and ACTOR IN LAW are a clear testament that we strive to deliver only the best to our viewers and it is this belief that fuels us.