Fourth wall or 4th wall is the imaginary "wall" at the front of the stage in a traditional three-walled box set in a proscenium theatre, through which the audience sees the action in the world of the play.. Which extended the idea to the imaginary boundary between any fictional work and its audience. Speaking directly to or otherwise acknowledging the audience through a camera in a film or television program, or through this imaginary wall in a play, is referred to as "breaking the fourth wall" and is considered a technique of meta-fiction, as it penetrates the boundaries normally set up by works of fiction. This can also occur in literature and video games when a character acknowledges the reader or player. We are entrepreneurially skilled and culturally literate producers who work in dialogue with artists to create performances and festivals, manage film productions and operate film locations, run venues and companies, manage projects, raise funds and investment and negotiate commissions. These kills are in ever increasing demand in a competitive production environment. We blended the company between Beirut and Amman, in order to take an active role in the organization of real world events, productions and projects, underpinned by a solid critical understanding of the cultural industries and creative producing, relevant theory and current research in the performance and arts field in, both cities. Our aim is to give the term “production management” a new meaning and understanding as well as to take it to a new level and transform it into “cultural management.”