Pretty Ballerinas is a division of MASCARÓ, a family based company founded in Ferreries, Menorca, in 1918. The MASCARÓ family has been a manufacturer of fine footwear and ballerina shoes for four generations and in 2008, the company celebrated its 90th anniversary. Pretty Ballerinas is the creation of a long line of history and tradition. Still to this day, the footwear is ethically sourced and hand-made on the Island of Menorca, Spain. Pretty Ballerinas has been photographed on the most fashionable and influential celebrities, which include Kate Moss, Claudia Schiffer, Elle Macpherson, Kylie Minogue, and Catherine Heigl. Pretty Ballerinas stores are located all over the world: London, Paris, Madrid, Barcelona, and Cannes. The first North American boutique will open in September 2009 on Victoria Avenue in Westmount, Montreal, Canada.