A youth-centric fashion retail brand in the pursuit of innovating with their quality products, authentic partnerships, and a progressive approach towards fashion. Established in 2017, FUROR has carved out its place in the fashion space of Pakistan in a very brief period with its distinctive designs, bold concepts, and a seamless retail experience. Starting from one retail outlet in Karachi, today FUROR has a presence across Pakistan with state-of-the-art outlets in all major cities.