Branded Content l Celebrity Marketing l Talent Management After spending 20 years in media and advertising, Our Founder, Fadi Sibai, saw Content Marketing become a thing before it was something. Now in every business model, celebrity marketing and branded content play a huge role in the communications mix. Talent Managers of Maritta El Hallani since 2018 and had managed Joelle Mardinian between 2017 and 2022.