HELVETICA BRANDS SA (SWIZA®) creates, develops and acquires consumer product brands for global retail markets from headquarters located in Delémont, Switzerland. HELVETICA BRANDS SA (SWIZA®) excels in all aspects of the go-to-market process from consumer behavior and retail trend analysis to brand development and licensing to product design and merchandising to supply chain management and international logistics. Founded in 1904, SWIZA has a proud tradition of manufacturing high-quality timepieces in the world-renowned Jura Mountain region of Northwest Switzerland part of the Watch valley. SWIZA is extending it's brand's reputation for innovation and craftsmanship along with it's more than 100 year heritage in watchmaking into new product categories and markets. Since 2015, the legendary Swiss pocket Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry.