Quaerys s.r.l was founded in 2015 as an innovative startup and academic spin-off of the University of Turin. Today it is an SME operating as a "hi-tech workshop" in the Business Intelligence & Analytics (BI&A) market and in the market of social and market research using digital data. Its areas of specialisation are: - Big Data in the fields of Content Analysis and Social Media Analysis; - opinion mining and digital surveys; - strategic communication design through data-driven creativity and engagement methods. Quaerys' mission is to offer creative evidence-based solutions to strengthen business and policy-making with calculated decisions. Quaerys' expertise lies in the reliability of the scientific method applied to Big Data content analysis, strategic communication planning, research and higher education. Quaerys is the result of more than 10 years of research at the highest level carried out at the Department of Culture, Politics and Society of the University of Turin: Innovation, Social Analysis and Data Science are part of our DNA. The most powerful and evolved technology is the human mind and Quaerys incorporates in its genetic code the two characters that make the human mind unique: creativity and scientific rationality.