MyFamily was born in Italy, in Valenza (AL), in 2010 and today it is the protagonist on the world scene in the production of ID tags for pets and high quality collars, leashes and harnesses. The attention to detail that is the identifying characteristic of Valenza's goldsmith vocation, and it has been transferred to pet products as if they were jewels. Hundreds of models, each with distinctive features and a message to spread: Friends, Charms, Basic, Chic, Classic, Shine, Wild, Basic Handmade, Bronx, Glam and Hushtag. Moreover, the Flags that are inspired by the main flags of Europe and of the world, and the last born, the Rainbow, colored in every stripe. Thanks to Techla, the patented MyFamily machine with an instant engraving system designed to make customization in the store easier, more intuitive and faster, it is possible to write on the ID tags. A pure example of Italian design: a lightweighted and essential body with an LCD touch screen monitor and a precise engraving system thanks to the diamond tip of 120°," and with automatic ID tag recognition system by reading the barcode on the special packaging made by MyFamily. Today, 100% Made in Italy quality, care and style are recognized by over 10 thousand retailers and millions of consumers. The elegance of the Premium lines of collars and leashes is made with leather tanned in Italy, small parts and finishings studied in every detail and produced in zamak, eco-sustainable and durable alloy. In addition to the Premium collections, MyFamily combines the new and modern "smart" memopet line of collars, leashes and harnesses. For the first time, with a simple "tap" thanks to a chip integrated with NFC technology, you can interact with the App dedicated to your pet by creating real databases with your dog's information: registry, appointments, diets and monitoring of the activities carried out together.