Our mission is to help publishers and buyers gain insight into the authenticity of the parties who mediate between them. We promote transparency to curb the fraud that is casting a shadow over the AdTech ecosystem. At the heart of our initiative lies an automated tool that compares ads.txt files with sellers.json and provides valuable and straightforward feedback. In addition, we crawl over 120,000 domains to provide industry benchmarks and highlights and offer other helpful information and professional resources for businesses and people interested in digital advertising.