SIDFACTOR is a full service product firm. We provide comprehensive product solutions by integrating strategy, design, development, and supply. Utilizing a proven methodology that delivers deeply informed solutions, our studio helps brands navigate complex market dynamics. Founded in 2001 by Eric Lyon and Jason Olden in Boulder Colorado, SIDFACTOR (originally known as Sid Factor Seven) was born and bred in the technical Outdoor Industry. For over two decades, the firm has partnered with a premier group of repeat clients spanning different categories and markets. SIDFACTOR has been featured in publications as varied as Outside Magazine, National Geographic, Vogue and the New York Times.