BSD Group is one of the leading brand communications and advertising agencies in Kenya comprising of four companies namely BDS East Africa Ltd., Avid PR, Whiteboard Advertising and BrandQuad Africa. BSD Limited is a consultancy that develops brand and communication strategies through a unique set of principles and tools that position brands where they are at their best to fully exploit the potential that surrounds them. Avid PR is a communications consultancy that brings together a skill set of professionals and communication specialists to address the regions’ most pertinent communication challenges as currently experienced by varied Corporate, Not for Profit Organisations, Government Bodies and Public Sector Organisations. Whiteboard Advertising is an advertising agency that uses unique understanding of the consumer, enabled by the digital age, to leverage creative power to craft communication that connects clients to the new, empowered consumer. BrandQuad Africa is an integrated strategic brand training consultancy. They offer modularised open and closed courses to enable organizations succinctly understand brand as well as its critical role in organizations. At BSD Group, we understand that for brands to achieve staying power, attain extendability and drive growth, they must appeal to both heart and mind. With consumers getting more connected, through a range of devices, more than ever before, the era of media convergence is presenting many opportunities as well as new, complex media eco-systems. From identifying your target the consumers, how they make their decisions, how best your brand should position itself on the identified opportunity, how to connect to their respective audiences and what, why and how to say, BSD Group makes the best use of today’s marketing mix to creatively bring to life the right brand and communication strategy and deliver the best results ensuring our clients gain a competitive advantage in the ever crowded market.