Joom is an international group of e-commerce companies founded in June 2016 in Riga, Latvia. In 2023 Joom opened its HQ in Lisbon, Portugal. It also has offices in China, Hong-Kong, Brazil, the USA and Germany. It currently consists of three businesses. Joom Marketplace is an e-commerce platform and mobile app that sells products from Asia and Europe. The platform is known to be mobile-first with around 83% of transactions being made on mobile, according to Mediametrie, a media and reference studies French company. JoomPro, a tech enabled turnkey solution for B2B importing goods from China (today JoomPro is present in the Brazilian market only), and Onfy, a pharmaceutical marketplace launched in 2022 and available for customers in Germany.