MSL The Practice, previously known as THE PRACTICE, was born in 2006 from a dream: to become the best PR agency on the market and to set new standards in public relations. With keen passion and hard work, this dream came true. We are STRONG EXPERTS IN INTEGRATED COMMUNICATION, with focus on public relations and digital. With a solid culture of research and planning, we design inspiring ideas that protect and strengthen the reputation of our clients. Our consultants combine EXPERT KNOWLEDGE WITH SPECIALIZED KNOW-HOW IN NUMEROUS INDUSTRIES: FMCG, Durable Goods, Retail, Consumer technology, Banking, Financial services, Healthcare, Automotive, Aerospace, Utilities, Real estate & construction, Manufacturing, HR, Publishing, Fashion. SPECIALTY PRACTICE AREAS: Strategic Consulting Corporate Communications & Reputation Management Change Management Brand Communication Influencers Marketing Media & Stakeholders Relations Digital & Social Media Brand experience (Activations, Events) Content Development & Amplification Citizenship & Sustainability Employer Branding Internal Communication Financial Communications (IR, IPO, M&A) Issues & Crisis Management B2B Communications Corporate Affairs Specialized Communication Trainings (Media, Social Media, PR, Personal Branding, Public Speaking) We believe in “RESULTS THROUGH CREATIVITY”, which is both our motto and our mantra. In our history so far, we created and implemented hundreds campaigns that not only achieved the communication objectives, but also had a positive business impact for our clients. We are THE MOST CREATIVE & THE MOST AWARDED ROMANIAN PR AGENCY, having received local, regional and global recognition, with over 250 awards and nominations. More than 100 different campaigns were acclaimed in competitions such as Cannes Lions, Global and EMEA Sabre Awards, IPRA Golden World Awards, European Excellence Awards or the Romanian PR Awards.