WAG was founded by three multi-hyphenate industry insiders with the vision to create a media company unlike any other in Addis Ababa, a company geared for and representing young talents in the otherwise untapped creative industry of Ethiopia. WAG has arms in Artist Representation, Media production, Brand communications and Events organization. Passion of its founders and fellow creatives with 10+ years’ experience in music, commercial branding and filmmaking positions WAG to usher in a New Wave of creativity in Addis and its West African base in Lagos, Nigeria.