max (formerly Leumi Card) is one of Israel’s leading financial institutions, providing a portfolio of financial services; Specializing in a wide range of card issuing, acquiring and processing services, as well as other payment and credit solutions. It has already issued about 3.1 million Visa and MasterCard branded credit cards, and provides acquiring services for tens of thousands merchants. The company was established in 2000 by the name Leumi Card as a subsidiary of Leumi Bank Ltd. On February 2019 it was sold by Leumi Bank to the Warburg Pincus international investment fund and was re-branded as "max". max offers its clients an extensive range of financial services including loans, credit solutions and flexible payment options. max is proud of its innovative approach in developing new value propositions for its customers and partners. As a market leader for digital, online, social and mobile payments, max is highly focused on digital assets. As an example max's mobile app offers Location based “B2B2C” features, coupons, customer services, Loyalty programs, P2P payments and more. In addition, we at max are devoted to provide our customers with the best service available and invest many resources in order to offer excellent service both offline and online (via IVR, Chat, Facebook and Mobile) The company's core values of innovation and customer experience leads towards new partnerships with small startups as well as big corporations.