Prima Insurance does things differently. At Prima Insurance, we believe there is a better way to give insurance cover. A way that treats our customers like family. This is our mission, We call it the Prima Way, and it is our promise to you: We will be there for you when you need us most. We will only sell you an insurance product that is suitable and appropriate for your specific needs. We ensure to protect the things that matter to you most. We will continuously look to improve your policies. At Prima Insurance, we come to work every day because we want to, and treat you like family. 95% retention rate This level of customer retention is unheard of in the insurance industry and demonstrates how we don’t just insure once and forgot about our clients. Our clients stay with us year to year, they value the service we provide, and we work hard for them over the years to increase their cover, minimise their costs and help them grow and be prepared for the future. We help with the risk management of your business, for example providing policies and plans that help mitigate risk in the workplace. Lower risk means lower premiums and saving you money. This helps drive your premiums down Prima Insurance supports you, by bringing you a wide range of expertise all under one roof.