The basic principle of starting small and becoming big business is the dream of every brand in Indonesia. Surely, a local brand needs to be nurtured and maintained if it is going to be a brand to be reckoned with. That is the foundation of Baba Rafi, which has become the holding company that houses local brands – ready for the world. Baba Rafi Enterprise is a strong organization capable of directing every step a brand needs to guide it towards success. Baba Rafi Enterprise believes our brands are ready to win not only in the national business arena but also around the world.