The Prince Retail Group of Companies’ vision is OTOP – ONE TOWN, ONE PRINCE. We serve the base of the pyramid of the Philippine market, which comprises of more than 85% of the population. These underserved communities are the Filipinos who need our products and services the most. We offer to them the right and quality products at affordable prices in a convenient and comfortable shopping experience. With our affordable prices and personalized customer service, it is our vision to make a significant and sustainable positive impact in the lives of every Filipino in every town in the country.