The amount of information that an organization is subjected to is continuously increasing. Pure Logic AS is a company that specializes in the concept development process where there typically is too much information and it is difficult to compare different solutions with various traits. When you are subjected to a large quantity of information, it is challenging to filter out what is most important and what has the largest impact in order to make the best decisions. We focus on how to identify implications of conceptual changes in complex projects, structures and organizations. We do this by gathering, processing and enhancing of information. Typical tools we use are machine learning, robotic scrapers, model generation and sophisticated interview techniques. Emphasis is made on the interface between human and automated information processes, and how information on various forms and structures must be converted or enhanced between the interface in order to ensure that both the capabilities that are found in human reasoning, and machine learning is utilized to its full potential. Our outmost goal is to ensure that your decisions are based on the best information available.