BCG2 is more than just a name on the door. It stands for our guiding philosophy in building successful brands: Business + Creativity = Growth to the power of 2. Using this approach, we combine intelligent business insight with inspiring creativity to deliver outstanding growth for our clients. At the same time, we deliver a fully integrated service by leveraging our expertise in many different areas: brand and digital strategy, digital design and development, content creation, brand design, healthcare, data strategy, social, and sustainability and are leaders in behaviour change. Beyond our results driven approach, what sets us apart is our passion to ‘do the right thing’. This ensures transparent, robust and enduring relationships with our clients. We are also part of the world's largest communication services group, WPP. This gives us direct access to the world's best marketing practitioners and intelligence, letting us deliver the very best thinking to our clients.