We’re on a mission to Nurture Future Foodies; we believe that introducing your little one to amazing tastes and textures at an early age is the best way to raise healthy, adventurous eaters. Food is exciting. There’s no reason why baby food shouldn’t be either. That’s why we make food for babies – not baby food. We launched in 2016, after looking into what people were feeding their babies. It was bland and overly sweet – no wonder we have such issues with fussy eating here in the UK. We want to show that baby food can be delicious, and now makes nutritionally balanced, veg-led food for babies available nationwide. Using real ingredients and tasty recipes are at the heart of everything we do. • ORGANIC • NO ADDED SALT OR SUGAR • PACKED WITH VEGETABLES – SAVOURY LED • PACKED WITH FLAVOUR • NATURALLY GLUTEN & DAIRY FREE