b-fit is Turkey's first and most wide spread female-specific fitness and wellness center brand aiming to empower women from all walks of life. It is established in 2006, with the aim to give women of every age and income group the habit of exercise and by doing so to help them continue a healthy and happy life. With more than 370 centers in Turkey, b-fit serves more than 1 million women today. Also a social enterprise, b-fit aims to increase female power in economic life by encouraging women entrepreneurship and creating employment for women. For this reason, b-fit brand grows with the franchising system where the franchisees consist of only females. Providing more than 450 women with the opportunity to become entrepreneurs so far, b-fit has created employment for more than 5000 women.