PrimaLoft is an innovation company specializing in high performance, sustainable insulation felt by you and the planet. From the most extreme conditions at the summit to a brisk walk in the park, PrimaLoft® technology provides you with industry-leading comfort and protection. PrimaLoft is committed to being Relentlessly Responsible™, using innovation to drive performance and sustainability. Each elevated, neither sacrificed. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, PrimaLoft is always striving to provide the highest possible performance while reducing impact on the planet. Today, PrimaLoft is used by nearly 1,000 top global brands across outdoor, sport, lifestyle, home, fish & hunt, workwear, and footwear.