Dallas-based communications firm specializing in sports, entertainment and mega-events. The firm, founded by longtime Dallas Mavericks executive and 30-year veteran of the Dallas sports scene Tony Fay, specializes in media relations, community service programs, mega-event management and creative content development. Fay has been a key executive on signature mega-events, including: the College Football Playoff National Championship, the Super Bowl, the NCAA Basketball Final Four. He's also helped organized, publicize and promote one-off concert events that have been headlined by acts as diverse as Usher, Blake Shelton, Tim McGraw and Bruce Springsteen & the E Street Band. At heart, though, Fay is a media relations professional, and his talent for cultivating relationships with key reporters and framing stories from unique and newsworthy angles is what his reputation continues to be built on.