The National Electrical Manufacturers Representatives Association (NEMRA), a trade association of independent sales representatives in the electrical industry, is organized to promote the continued growth of its membership. By strengthening each company’s sales, marketing, and management skills, the association demonstrates to the electrical industry in general, as well as to customers and suppliers, the advantages of doing business with an independent sales representative. To further these objectives and to bring them within practical reach of its members, the association develops and maintains programs and activities designed to help them conduct their business in an ethical, efficient and productive manner.