We know that we aren’t alone in this passion for a great cup or bottle that can be with you all day – keep your coffee piping hot in the morning and keep your drink ice cold in the afternoon (or before noon – we don’t judge)! We decided to create a brand for like minded people that embodies the “Work Hard Play Hard” mentality. We designed our original 30oz prototype in 2014 in five different powder coated colors (when our competitors only offered stainless steel). We showed them to some of our close friends and everyone said the same thing "Those are sick". That is when the SIC "Seriously Ice Cold" brand was started.! Since that day, we have added 10 additional sizes, hundreds of different colors and designs and saved millions of single use plastic bottles from polluting our planet.