Inspiration Soul poles was inspired by the urge to raise environmental awareness and sensibility within the ski industry, something long overdue. Based upon 3 concepts of Sustainability, Functionality, and Creativity, we wanted to be the first brand to create a fully sustainable and environmentally friendly hard good product in the industry. Design Coupled with an ergonomic grip design (made from cork or recycled tires), a functional basket made from recycled tires, hemp straps, and bamboo shafts chosen specifically to withstand forces on the mountain (all grown on US soil), Soul Poles is the greenest and most functional hard good ski pole on the market. Artistry Ski poles have always been considered a boring and dry product which is why we brought in acclaimed artist/color theorist and soul skier R Nelson Parrish (www.rnelsonparrish.com) to oversee the art direction of Soul Poles. Nelson's simple yet intoxicated color representations makes each pole a piece of art that skiers of all ages and abilities can appreciate.