Epipheo is a made-up word. It's the combination of Epiphany and Video. Basically, if you didn't get it, and then you suddenly do get it, you just had an epiphany. We're a studio that uses video to trigger epiphanies because they create clarity. And people love clarity. We believe that, above all else, people need to understand what you do, why you matter, or how you're different because they won't buy what they don't understand.